Negativland
Branding & Collateral
Negativland, an experimental band known for their countercultural and anti-consumerist mindset, infrequently tours the country. To announce their upcoming tour, this promotional mailer points to our ever-increasing status as merely meat to a corporately controlled society. Negativland wants to fight back against rampant overconsumption, and this piece reflects that fight.
![Negativland Flag](./lib/img/negativland/flag-01.jpg)
![Negativland Invite](./lib/img/negativland/invite-01.jpg)
![Negativland Package Step 1](./lib/img/negativland/package-01.jpg)
![Negativland Package Step 2](./lib/img/negativland/package-02.jpg)
![Negativland Package Step 3](./lib/img/negativland/package-03.jpg)
![Negativland Invite](./lib/img/negativland/invite-02.jpg)
![Negativland Invite](./lib/img/negativland/invite-03.jpg)
The Unwrapping
At first you see only a meat-like printed piece underneath industrial saran wrap with butcher labels attached. Underneath is a notecard covered in meat. Inside is a promotional card that is die-cut to reveal the meat beneath and lists all of Negativland’s upcoming tour dates for their Meat & Greet Tour.
![Unwrapping](./lib/img/negativland/package-04.jpg)
![Unwrapping](./lib/img/negativland/package-06.jpg)
![Unwrapping](./lib/img/negativland/package-08.jpg)
![Unwrapping](./lib/img/negativland/package-05.jpg)
![Unwrapping](./lib/img/negativland/package-07.jpg)
![The Flag!](./lib/img/negativland/flag-01.jpg)
Dat Flag
A picture of raw meat is printed on canvas and folded into the mailer. Once it’s unfolded, the canvas can be used as a flag at Negativland shows or even just as a poster. Or a thing to scare children with. I mean look at it. It’s disgusting.